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White Paper

Understand attribution's potential and choose the right solution


The increasing number of marketing channels and touchpoints on different devices greatly complexify brand marketing and media buying optimization. This is why attribution answers a major challenge for marketers: knowing the effectiveness of each marketing channel.

But considering the different solutions and technologies available on the market, how can you be sure to make the right choice?

Wizaly provides you with a complete guide to help you understand Attribution's potential.



In this paper, you will find :

  •  The main attribution principles and objectives
    The various attribution models available on the market: their strengths and limitations
    The data quality and data collection: How to comply with legislation and get rid of technical constraints?
    The keys to objectively understand the entire purchasing process of the omnichannel consumer.
    The key to choosing the solution that best suits your needs
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