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Download your infographic.

Marketing Mix Management : don't follow the Titanic example !

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The history of the Titanic has taught us that it is not enough to observe the tip of the iceberg.

If this is applicable to the piloting of an ocean liner ... it is also the case for the piloting of your media mix. And yet, 79% of advertisers still use a last click model and navigate on sight.

To prevent your media mix from being wrecked, we have prepared an infographic to help you clarify the situation and choose the right attribution model.

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